Dot to dot

There are many reasons to make more dots.

For one, it's a fulfilling activity in itself, the learning and the discovery.

For another, it helps make you a rather more interesting companion at the dinner table or on a lengthy train ride when the wifi isn't working (so, most lengthy train rides).

For that matter, it makes you a rather more interesting person to overhear gossiping on a long journey when the wifi isn't working and the battery on your phone has died anyway.

But making more dots is also the first, and absolutely crucial step in being more creative, more innovative and conjuring up more insights. It has been noted by many people, many times before that creativity is a process similar to connecting dots: you have bits of information, you connect them in new ways, you have ideas. And while a lot of talking, training and thinking on the subject of creativity looks at how you make those connections and how you can shuffle the dots you have into new and kaleidoscopic layouts, very few focus on fuelling the thinking in the first place: the process of making more dots. 

That's our thing, of course. And we're very adamant that if you want to have better ideas, solve more problems and generally be a more innovative thinker then it's the fuel you fill your brain with that gives you the unfair advantage.